The way a business reacts to a negative review is critical. Lack of appropriate responses to reviews on a local search will result in the low conversion of web clicks, calls, and low rankings, not to mention the damage caused to your reputation. At MaxStandOut we can show you effective strategies used to is help overcome negative reviews, by providing you with ways you can respond to them.
Online reviews influence the actions of consumers
Everyone on the web is a potential buyer, but they need convincing before choosing YOUR product or service. The Local Consumer Review Survey showed that a whopping 82 percent of consumers read online reviews for local businesses, and 32 percent of consumers buy products after reading a positive review or going directly to the website of the business. The power of reviews cannot be underestimated.
Online reviews leading to Web Clicks
In local SERPs, the biggest click driver is the conversion power of review ratings again. With 200 + 4-star reviews, a customer is more likely to click the company than the one with just a handful. If your site needs more traffic, then review ratings will certainly help you with generating more online traffic. With the rise of zero-click searches, review ratings are one of the key differentiators to help your business stand out from your competitors.
Online reviews significantly influences sales
The power of review ratings cannot be under-estimated. The Spiegel Research Center conducted important studies and found that the likelihood of purchasing a product with five reviews is 270 percent higher than a product with zero reviews. Furthermore, if you can improve your review star rating by just 1.5, it could be equal to as many as 13,000 more leads.
Online reviews build trust
We have all been burnt by a product or service that did not live up to its expectations. Before handing over our hard earned money, wouldn’t it be great to hear from others who have tried this product before? A product that has been tried and tested, will give us a greater sense of confidence before proceeding with the purchase. 91 percent of consumers say positive reviews make them more likely to use a business.
Consumers need to commit to high review ratings
Without a regular stream of high-rated reviews, you will be very much limiting your potential buyers. Consumers read an average of 10 reviews before trusting a business; and, before committing their trust, 58 percent of consumers view the recent as the most important review factor. Consumers have also become very savvy to spam and fake reviews, so it would be detrimental to the reputation of a business to engage in this conduct.
Consumers have no confidence in outdated reviews
Getting regular fresh and updated reviews should be one of your top priorities and not just having a shiny five-star review profile, as nearly half of consumers will only pay attention to reviews written over the past two weeks!
Negative Reviews Increases Visits
Your response to negative reviews is yet another technique to increase traffic to your site. Customers and prospects are viewing this as golden. Forty-five percent of consumers say they have a higher chance of visiting a business that responds to their negative reviews. Hence, your answer to a bad review is crucial for gaining prospects like these, too.
“Why should I care about the reviews online?
The truth is that you can’t afford to ignore online review ratings. Online reviews are one of the best forms of advertising. Nothing is more important than word-of-mouth. Your business can live or die on the strength of your online reputation. Reputation Management is too important a service for any successful business to overlook. At MaxStandOut we are a highly experienced Reputation Management Company that has developed a host of strategies to allow your business to maximise the results Reputation Marketing can achieve. Using our advanced proprietary software we can significantly increase the number of genuine reviews, help distribute them across numerous high-quality rating sites, help respond to online reviews, and help deal with malicious and misleading negative reviews. If reviews are in breach of Google guidelines, it is possible to remove them. We can help you with this process.
Given the critical importance reviews have on influencing our decisions to proceed with the purchase of goods and services, Reputation Management should be at the forefront of any successful businesses marketing strategy. Unfortunately, even though customers may be happy with their experience with your company, most customers fail to provide feedback of their experience. MaxStandOut now makes it more easy for businesses to collect reviews from their customers through the use of revolutionary proprietary software. Use the power of Reputation Marketing to give you the edge over your competitors.
Find out more about Review Management Plan from MaxStandOut.
Call 08 6102 5863 or email us at email@example.com