How is Google My Business Pay Per Click advertising Beneficial?
MaxStandOut Google AdWords Experts:
Google Adwords or Pay Per Click advertising is very different to Search Engine Optimization (SEO); unlike SEO which incorporates a series of steps to organically rank a website on the front page of Google, Google Adwords advertising means you pay per click on your website for being positioned on the front page of Google.
The results are instant since your website can be on the front page of Google, without having to wait for your website to get there organically with SEO. Google Adwords or Pay Per Click advertising is most effective if you need instant customers and do not have time to wait for SEO to organically rank your website on the front page.
However SEO keeps your website on the front page longer, so it can give you more customers in the long term.