Review management is a key component of local SEO success, and that is our focus this month.

Review ManagementReview signals make up about 15 percent of local pack factors, and Local SEOs are known to be very important in gaining prominence in local search. By having a high volume of recent, diverse, high-quality reviews, Google’s local search algorithm is more likely to favour your business and prioritise it for search queries relevant to your business.

It is important for any business to understand the role on-line reviews can play in its success.  MaxStandOut has many years experience in developing solid review generation strategies for your business.

So what is Management Review?

Generally speaking, the first things to know about review management are these four key components:

  • Giving reviews
  • Supervising reviews
  • Answering Reviews
  • Making the most of reviews.

Such four keys are known as ‘marketing credibility or reputation management.

Where do you want to get reviews?

Our focus for this article is primarily on reviews on Google. Google reviews are more or less a place where all local businesses will benefit from generating reviews on Google and a place that customers will most likely see first when searching for local goods and services.

Reputation ManagementFocusing on Google Reviews will be by far the easiest to sell, since Google naturally favours GMB reviews, being its reviews above third-party sites. Constructive positive reviews through Google are, therefore, more likely to make your business stand ahead of all your competitors.

Targeting niche review sites is certainly important because you’re going to want the business of your client to appear wherever customers might be looking for them. Several sites generate feedback, but these sites will match your wishes. For instance, a hotel would want to generate reviews on TripAdvisor, while a lawyer would find reviews on Justia and many other sites.

 How to educate clients about the value of management reviews

The effects of the comments on your product or service  are extremely  influential, They can make or break your business.

“The worst-case scenario.”

What would you do in the face of a negative review? The way you respond to negative criticism can either damage your reputation further, or can be used to reassure that you take the customer’s complaint seriously.

Let’s see a few strategies you could use to respond to negative reviews rather than being dormant or inactive. Let’s say you got a bad review from an unsatisfied restaurant customer. She rated your restaurant so badly that it would deter other potential diners from attending your restaurant.

The first thing to look out for is not their money that is not going to come in again, but that you have an unhappy client. If you can address their concerns, and make them feel like they were heard, and treat them in a professional way, other potential customers will also read this and have greater respect for your business. If the allegations are malicious and misleading, there are avenues to deal with this too.

Responding to reviews promptly means you’ll limit the amount of damage negative feedback can do.  In the best case scenario, the disgruntled customer may even choose to remove the review if they believe that their concerns were listened to and recognized.

Find out more about the benefits of a Review Management Plan from MaxStandOut.

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